The breakfast review meeting, organized to strengthen Belek's promotional impact on the international stage, advance joint marketing activities and establish a more inclusive, innovative and sustainable working structure for 2027, was hosted by Ethno Belek on 21 October 2026.
In the second session, preparations for the 2027 promotion strategies were launched. In light of the opinions and suggestions from the sales and marketing managers of the member hotels, views were shared on priority focus areas and a model for acting together. Participants were also briefed on the areas of responsibility and the way of working of the working groups planned to be set up under GoBelek 2027.
The meeting, which aims to bring together the knowledge and experience of each hotel under a shared destination vision, stood out as an important step toward guiding work on Belek's future through collective intelligence.
At BETUYAB, we believe that success comes through acting together, and we continue to shape Belek's future hand in hand with our member hotels.
The event, which hosted luxury travel consultants, travel designers, tour operators and industry professionals from all over the world, further strengthened Belek's position in the international luxury tourism market. The strong interest shown in the destination by professionals who directly influence travel decisions, particularly for the high-income segment, was one of the event's most notable outcomes.
